Two ways I work
Most people I work with fall into one of two camps. Some have a creative project and want someone technical to help build it. Some want to learn how to do it themselves. I do both.
For the first, I work alongside you as a technical partner. You bring the creative vision; I bring the experience of building 50+ projects through conversation with AI. We use Claude, Claude Code, Cursor and similar tools to go from idea to working prototype quickly, and I help you understand what you are getting at each stage.
For the second, it is capability building. I assess where your team is, recommend tools that fit how you actually work, design workflows around those tools, and then sit alongside you while you use them. Less slide deck, more pair programming.
What I focus on
Vibe-coding is the centre of the work. The practice of building software through natural-language conversation with AI tools. My PhD research is specifically about how non-technical creatives experience that practice, where they stall, and what helps them keep going.
That research lens means I can help you understand not just how to use the tools, but where they genuinely help and where they will let you down. I call this the compression gap: AI gets you from nothing to a working prototype remarkably fast, but the distance from working prototype to something you would responsibly put in front of real users still requires knowledge that prompting alone cannot replace.
Understanding that gap is the difference between building something useful and building something that merely looks useful. I wrote about the specific failure modes in the six ways vibe-coding breaks.
Typical engagements
- Building a proof-of-concept for a creative project using AI tools, end to end
- Evaluating which AI tools fit your team's workflow, and setting them up so they earn their keep
- Designing an AI adoption strategy that starts with your goals, not the technology
- One-to-one coaching on vibe-coding for founders and creative leads
- Technical partnership on funded research, arts projects, or innovation programmes
Related work
- ClaudeCreative research plugin, a Claude Code plugin implementing seven design interventions from the PhD research
- Educational AI chatbot, an AI tutor for university students, built entirely through vibe-coding
- Try Not To Laugh, a real-time ML game using facial expression analysis and reinforcement learning
Pricing
Free initial call. Day rates and project pricing on request, depending on scope and whether the work is build-with-you or teach-your-team.